Analysis of McBride report

Communication is a key to get people closure. Communication is a center of all relation to establish society and bring flow of information among people. Mass media had played important role in conveying information in society. Communication brings to different world closure as social networking site is doing and the concept of MacBride report is same.

McBride commission report was issued in 1980. It was published by UNESCO. The aim of the McBride report was to solve the problem occurs in communication for development of society. According to Mwakisha "detailed the inequalities existing in the flow of information between the North and the South, with the latter only on the receiving end and the former determining what information was best for the rest of the world." The report emphasized both receiving and communicating information as rights and "argued that Western cultural and financial dominance over the poorer nations through the media denied those countries any growth and development." The leader of McBride committee was Irish journalist Sean McBride. The committee was setup to suggest a kind of New World Information and communication order (NWICO) to diminish the problems. A wide range of issues were raised as part of NWICO discussions. Some of these involved long-standing issues of media coverage of the developing world and unbalanced flows of media influence. But other issues involved new technologies with important military and commercial uses. The developing world was likely to be marginalized by satellite and computer technologies. The problems pointed out by the report were pertaining to the concentration of media, unequal access of information and communication another issue that was raised was that of the importance of strengthening the National Media to avoid dependence on external sources.

 The Commission worked in eight sessions over more than two years on numerous documents, finally coming up with the final Mac Bride report in October, 1980. During the course of its being made many experts from different countries called the task as “impossible” and yet Mac Bride managed to come up with consensus among all the participating members. During the process the report had strong international support, it was condemned by the United States and the United Kingdom as an attack on the freedom of the press, and both countries withdrew from UNESCO in protest in 1984 and 1985, respectively. The UNESCO General Conference in Belgrade approved the Mac Bride Report in October 1980 despite the anticipated controversial debate. The main aim of the report was to analyse communication problems in modern societies, particularly relating to mass media and news, consider the emergence of new technologies, and to suggest a kind of communication order to diminish these problems to further peace and human development. It made a generally proposal-based summary of measures for change to favour Fairness, independency and democracy. It included nearly all the main theses of the arguments raised by the Third World. Among other problems that the report identified were concentration of the media, commercialization of the media, and unequal access to information and communication. The main problems that the reporters faced were commercialization of the media, and unequal access to information and communication. The report till date is still being analysed and assessed and after nearly 30 years of its being formed today people understand the value and importance of the clauses of the report. What need to be dealt with today are the one-way flow of communication, vertical and horizontal concentration, trans-nationalization, informational isolation and democratisation.

Despite from many clashes if McBride report will there in today’s world then the communication will become more powerful in communicating all over world. It supported the democratisation of communication characterised by equal opportunities of access, dialogue and participation for all including strengthening of national media to avoid dependence on external sources. McBride report remove the negativity comes due to communication between first world country and third world country. The one way communication brings clashes in making good society. McBride report can use now for betterment of society in communication. If communication will not there then the society will not form. Communication makes life simple by communicating views and opinion to share with others. After so many years of issuing McBride reports now people are realising its important in current scenario. The knowledge of political economical cultural is increased between developed and under developed counties. Mac Bride report has come up to provide platform to the First World countries and the Third World countries by the mode of Globalization with too many new ideas and helping hands. As per my thinking McBride report is very important in today’s world for bringing first world and third world countries close through good communication. If it will not their then there will be a dispute lack of communication and growing mistrust between countries will create a war. McBride report will be work if it should apply for good propose. A quick decision should be taken for this report so that we can have a happy and peaceful society and no war can happen in future there well be a good use of communication.